Being what some considered to be a seasoned sales professional and small business owner (translation I am old), I still find it amusing when individuals write about this subject of being full of yourself or being full of sh*t.
When examining the three (3) sales buying rules, they share these commonalities:
- People
- Emotions
- Beliefs
Who trusts anyone that is continually blowing his or her own horn?
The Look at Me, Listen to Me quickly becomes a broken record.
Social media allows you to quickly identify that record title by those always promoting their blogs or articles in discussion groups or always posting about their solutions.
Good sales people listen first, listen second and maybe around point seven they finally speak. When they speak, the other person truly listens.
Those who blow their own horn are quickly identified.
Earlier today I posted about how social media works and presented my own personal examples. Now some may think this is being full of ones’ self. However those who regularly read this blog know that is not the case. My call to action at the end of the posting is for the readers to reach out and connect with the other 24 top sales influencers.
Recently I have listened to several sales people whose conversations are peppered with the word “I.” Their egos are about 10 steps ahead of their own physical presence. Internally I am smiling when I am exposed to these individuals because I know they are like falling stars that shine brightly for a few moments and then come crashing down to earth. Ouch!
After all these years, being full of yourself in sales or life is not sustainable unless your community is full of other individuals who are also full of themselves for like minded people congregate with liked minded people.
If you want sales success, the simple advice is to be authentic, to listen and finally just be valuable. By heeding these words, you will be viewed as a person of integrity and eventually recognized as someone who is credible and worthy to earn the sale.
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